If you’re an email marketer, then you know how important email deliverability is. If your emails aren’t being delivered, then they can’t be read or interacted with, which means your marketing efforts are going to waste.
There are a lot of factors that can affect email deliverability, but one of the most important is email warm-up. Email warm-up is the process of gradually increasing the volume of emails you send from a new account or IP address, in order to establish a good reputation with ISPs and ensure that your emails are more likely to be delivered.
Warming up an email account or IP address is essential if you want to ensure good deliverability for your messages. Without a proper warm-up process, your emails may end up in the spam folder or not be delivered at all.
How to Avoid Being Caught in Spam Filters
Before you start using your account to send a large volume of emails (known as “cold emailing”), there are some steps you can take to improve your email deliverability. This will help ensure that your messages actually make it to your recipients, instead of being caught in spam filters or blocked by servers.
The whole process can be done manually or you can use an automated service at https://reply.io/email-warmup that will do the manual work for you.
Authentication
If you want to make sure your email deliverability is top-notch, the first step is authenticating your account. This means setting up SPF, DKIM, and DMARC for your domain. By doing this, you’re telling email providers that your emails are coming from a legitimate source, and they’re more likely to end up in inboxes instead of spam folders. It’s a bit of a technical process, but once you’ve done it, you’ll be able to rest assured that your emails are getting through to your contacts.
Sending Individual Letters
Now that you’ve prepared your email account and made sure it’s up to date, it’s time to start emailing people! The best way to warm up your email account is to start sending individual emails. This might seem like a lot of work, but it’s actually pretty easy. Just find a list of potential customers or clients and start emailing them one by one.
Automating Your Email Warm-up Is the Way to Go
The best way to warm up your email account is to automate the process. This will allow you to focus on other tasks and avoid any potential issues. There are many services available that can help you with this, so be sure to do your research and find one that fits your needs.
